Mark is a professional qualitative research consultant and quantitative analyst with almost 20 years of research experience working for leading consumer goods companies. He started his career with the Procter & Gamble Company as a member of the dish care and home care innovation teams before joining the Alberto Culver Company where he was responsible for managing skin care and hair care innovation research. Mark has attained valuable research experience in conducting category explorations, new product ideation sessions, concept and product development, brand positioning and imagery research, and advertising copy refinement.  He founded Consumer Link in February, 2006.

Mark’s strengths lie in his ability to work with your team as a partner. By partnering with you, he is able to provide insights that represent consumers and recommendations which reflect your business needs.